How This Creator Generated Over 30,000 Leads In Under 90 Days

Building an audience on X isn’t easy—especially if you’re trying to turn followers into actual leads. But Shruti Mishra, she’s a masterclass at doing just that.

Case Study: Shruti Mishra – Crushing It on X with Lead Magnets

With over 134,000 followers and a consistent flow of leads, she’s a shining example of how to use lead magnets as giveaways to dominate your niche. Here’s how she did it and what you can learn from her success.

Who Is Shruti Mishra?

Shruti Mishra is an AI-focused creator who helps people leverage artificial intelligence to make money and streamline their lives. In just two years, she’s built a huge audience of 134,000+ followers on X and has generated a jaw-dropping 30,234 leads in just 90 days.

Yeah, you read that right—30K leads.

So what’s the secret to her strategy?

A lead magnet strategy that generates thousands of leads every single month.

What Makes Shruti's Strategy So Damn Effective?

Let’s face it—if you’re like most creators on X, you’ve probably been stuck trying to figure out how to turn followers into actual leads. You’ve dropped links to your landing pages and barely gotten clicks. Or maybe you’ve tried posting non-stop and sharing but you don’t get much engagement. So you’re not growing your audience.

These are common frustrations I hear from creators all the time.

But Shruti's approach is different. She's figured out how to turn X into a lead generation machine, and it's not just about posting randomly. Her strategy is built on four key pillars that work together to create a powerful lead generation system.

1. Consistent Giveaway Announcements (GAs) That Keep People Hooked

Most creators post sporadically or overwhelm their audience with too much content, Shruti found the sweet spot of posting a GA every 2-3 days, creating a perfect balance of content and giveaways. She shows up every day with fresh content which establishes her as a valuable resource in her niche.

2. Diverse Lead Magnet Portfolio

Instead of relying on a single lead magnet (a common mistake many creators make), Shruti maintains a rotating collection of 8+ different lead magnets. Each one is carefully crafted to address specific pain points in the AI space. That range keeps her content fresh and ensures she’s hitting every segment of her audience.

3. Undisputed Niche Authority

Shruti’s not trying to be everything to everyone—she’s all in on AI. Her unwavering dedication to AI-related content has established her as the go-to expert in her field. This laser focus doesn't just build trust—it makes her lead magnets more valuable because they come from a recognized authority.

By doubling down on one niche, she’s built trust and credibility that makes her content (and her lead magnets) irresistible.

4. Posts That Are Built to Convert

Here's where a ton of creators miss the mark, they create great lead magnets but fail to present them effectively. Shruti's posts are masterclasses. The frameworks make the text easy to read and the images hook scrollers in to read the post. Her posts are optimized top convert readers to followers to leads.

Each GA is strategically crafted with compelling hooks, clear value propositions, and irresistible calls-to-action. She doesn't just tell people what they'll get—she shows them why they can't afford to miss out.

The best part of this strategy is that it's repeatable when you have the right framework and tools (which I'll share more about later in this article). But first, let me show you some of her best-performing posts during this case study period.

The amount of leads she got from each of these giveaways is crazy.

• 6,500+ leads
• 2,400+ leads
• 2,100+ leads
• 2,000+ leads

This Was Her Results Just From Lead Magnet GAs

Here’s what Shruti’s strategy has achieved in just 90 days (August to October 2024):

• Total Leads Generated: 30,234
• Average Leads per GA: 1,013
• Total Views from GA: 13,441,062

Think about it—every GA is pulling in over 1,000 leads on average. For every giveaway post she makes, that’s one thousand more leads into her marketing funnel.

By sharing her lead magnets on X, something she already gives away for free on her website, she can market her other products and services to over 2,300+ fresh leads every week.

If she can convert just 5% of that traffic, that's at least 117 sales per week—simply by offering a lead magnet right on the social media platform her audience is on.

That doesn’t even include the frequent sales she sees from her email list after she’s warmed up her audience to her content.

Check out her total results for each of the three months below.

(Screenshot from the Lead Magnet Giveaway Database)

August: with 10 GA posts, she got a total of 16,917 leads and 9.2 million views

September: with 10 GA posts, she got a total of 8,785 leads and 2.88 million views

October: with only 5 GA posts, she got a total of 4,532 leads and 1.35 million views

Thanks to the Lead Magnet GA database, I can see

• the types of products she is offering her audience
• how much engagement she’s getting for her content
• the frequency she shares her giveaways every month
• the days each GA was published to analyze best performing days

Why Her Lead Generation Strategy Works

Shruti’s approach works because it’s rooted in simplicity and value. Here’s the psychology behind it:

• Lead Magnets Solve Problems: Each giveaway provides a clear solution, whether it’s learning how to use AI tools or finding ways to make money with AI. People love free products that provide quick wins or solutions.
• Consistency Builds Trust: By showing up every few days with a free value packed product and content, Shruti able to keep her audience engaged and coming back for more.
• Niche Focus Increases Authority: AI is a hot topic, and Shruti has positioned herself as an expert by consistently communicating her expertise.

Even though Shruti cycles through her lead magnets, sharing them over and over, she still keeps getting plenty of leads from each giveaway. A big reason for this is because not everyone will see your giveaway post, and you will always continue to get new eyes on your content.

So the more consistent you are by sharing your lead magnets, the more likely your results will continue to grow as more people discover your content.

How You Can Do This Too

If you’re ready to grow your audience and generate leads like Shruti, here's a few takeaways:

1. Pick Your Niche: Find the topic you like to talk about most and focus on it. The more focused your content is, the easier it is to build trust.
2. Create Killer Lead Magnets: Think about the problems your audience is facing and make freebies that solve those problems. Keep them simple, actionable, and valuable.
3. Post Consistently: A steady posting schedule of content and lead magnet giveaways (like Shruti’s 2–3 days between GAs) keeps you on top of your audience's mind. If they see you often, then they'll remember you when they need help.
4. Optimize Your CTAs: Be clear about what you’re offering and why it’s valuable. Don’t make people guess. Clear CTAs drive clicks and conversions, so take your time crafting good posts.

The key to success here is maintaining a consistent mix of valuable content and giveaways that directly address your audience's pain points. You don't need to create new lead magnets constantly—instead, focus on crafting 3-8 high-quality products that you can rotate through your content calendar. .

Remember, your lead magnets should be easy to consume and packed with actionable insights that leave your audience wanting more.

Think of each giveaway announcement as a mini-launch to your product:

→ craft compelling hooks,
→ highlight the specific problem you're solving
→ and make it crystal clear how to get your lead magnet giveaway.

With this approach, even if you have a small following, you can start generating hundreds of leads within weeks.

It takes time and effort to start racking up thousands of leads per month, let alone a thousand per post like Shruti.

But if you're ready to start growing your audience and generating tons of leads with no paid ads and from one social platform, I made the lead generation X system to show you how.

Why the Lead Generation X System Is Your Shortcut

Shruti Mishra's impressive results aren't a one-off success story or exclusive to just her content—they’re proof that the strategies in the Lead Generation X System work. This course gives you:

• The Lead Magnet Data Hub to maximize your lead magnets with analytical insights on what works.
• Access to the Giveaway Master Database for inspiration and proven templates to help you make exceptional giveaway posts that get tons of attention.
• Step-by-step guidance and templates to help you craft your own high-converting lead magnets and GAs.
• All the lessons to help you build and operate your own lead generation system to automate the entire process —the entire customer journey, to less than 10 minutes.

Why struggle to figure it out on your own when you can use a system that’s already delivering results?

You Can Become The Next Success Story

This is not just a case study - it’s a preview of what's possible for you. In just 90 days, you could be the next creator getting thousands of leads every month and growing a massive audience.

Are You Ready To Grow Your Audience With X?

If you’re serious about growing your audience and turning followers into leads, it’s time to take action. Shruti did it, and so can you. With the Lead Generation X System, you’ll have everything you need to replicate her success.

Get the course to build your Lead Generation X System and today. Learn More →